75th and Paws, an Upper East Side-based Dog Daycare business, was struggling to keep up with updating their Wordpress website, finding themselves with broken widgets and an outdated design. I recommended the site be re-platformed to a more user-friendly website builder like Squarespace to meet the Founder’s need to update images and add event flyers regularly.
Before
TEMPLATE
Why start with a template?
For clients who don’t need a fully-customized design, starting with a template reduces the cost and time for production. As a designer, I research and recommend to clients a template that captures the aesthetic and/or features needed. From there, I customize the template to the brand’s exact identity, content, and features.
For this particular client, I felt that while the subject of the template (a chef bio site) was totally different, the fun feel and use of color matched.
