We dropped the visuals, and made them shoppable.
As the E-commerce Director for Faherty, I assisted with the launch of the brand’s print catalogue and created a shoppable digital catalog on Shopify. Catalogs drove growth in sales and engagement, immediately providing a positive ROI.
project responsibilities included:
KPIs
Photoshoots
Vendor & design management
Assuring print, ship, and digital launch were on time
