turning messaging into marketing assets
I was tasked to utilize animated graphics from our team in Japan, and incorporate them into the U.S. brand’s first-ever TV commercials for CTV, Meta and Youtube.
project responsibilities included:
Concept & agency brief
Hire videographer & oversee talent booking
Voice over copywriting
Manage video and photo shoot
Executive presentations/approvals
Photography selection
Performance marketing and social strategy for use of videos & photos