
olympic sponsor videos
In anticipation of the Tokyo 2020 Olympics, I was tasked to lead the creation of a series short educational videos for the mattresses supplied to the Olympic Village. I pitched that we create variations of the videos for the consumer version of the Olympic mattress, offering budget efficiency and value to the project, and provided a marketing and web design strategy to accompany.
project responsibilities included:
Concepts & agency brief
Voice over copywriting
Video & photoshoot manager
Executive presentations/approvals
Full-funnel marketing campaign
PDP design & development